Some recent work for Verizon Wireless and EGG Baby was selected by PDN this week. Below is a screen grab from their website.
verizon
24
Jul 09
verizon wireless, behind-the-scenes
Just got back from LA where I shot some more print work for Verizon. As always, a fun group. I love to see what different people do when the shutter’s flying. The guy with the cap is mat, the art director. he took a stab at acting out the scenario. I think maybe the client should consider using him for the actual ad.
14
May 09
A picture for Donald Bullach
The back story: Mr. and Mrs. Kim are not actors or models. Their English is just okay. They’re a sweet couple that agreed to play the roles of stranded, hurricane victims for my Verizon Wireless shoot. And they’re the least likely people you’d ever imagine to be in the pic below.
After shooting the Kims for the actual Search & Rescue image where they were drenched, sullen and happy to be safely out of the water, we began our little scheme. The wardrobe stylist took Donald (CD from White & Partners) off the set to approve looks for the next shot. We busted out an assault rifle and pistol and handed them off to the Kims, who hopped right back in the boat and posed for this gift to Donald. They were hysterical. We actually had to pry the rifle out of Mrs. Kim’s hands. She didn’t want to give it back.
28
Apr 09
Not so behind-the-scenes of Verizon shoot
Okay, the prop stylist made the mistake of leaving the gun case open while he was assembling a large set. Not a good idea, when the crew, client and anyone else in the room has the opportunity to go gangsta for a minute. Joaquin Phoenix, who just happened to be in the studio, even got in on the action. We did ask one of the models to clean up aftewards, though, with a brand new swiffer.
27
Apr 09
Verizon Government: behind the scenes
I recently finished up a shoot for Verizon Wireless Government. It was a pretty big job with about 28 images in total and I worked with both White & Partners and McCann-Erickson. Since it was for the government, the tricky part of this project was the casting. We wanted things to be the real deal. Real FBI agents. Real EMTs. Real military personnel. Real fireman and policeman. Real K-9 dogs. Real, real, real. Actors wouldn’t do.
So, over the course of two weeks, we cast in police stations, firehouses, bases, federal buildings, etc. and managed to find amazing talent who knew and understood the idiosyncrasies of their jobs. We didn’t fully get how valuable these real people would be until we started shooting. Little things, like where to put handcuffs on a police belt or which way EMTs would wear a stethoscope or how many quarter of inches above the pocket the name tag should be on navy fatigues–they could tell us (we would have never know otherwise). Most of these people had never had their pictures taken before professionally. But since we were going for “real,” we just had them do their thing. And it came as naturally as you would expect. Below are some BTS shots. I’ll post some of the final images once I’m able.
