I’m honored to be included in the recent photo annual published by Archive bi-anually. My Phonak Hearing Aid Campaign with Wunderman Zurich made it in. My one page aside, it’s a pretty special book to look at. Lots of amazing work by big name photographers.
Sure, Apple spent a lot of bucks promoting the iPhone 4s. But the rage is the newly-released Shellphone. It’s a brand new outdoor campaign I shot for Royal Caribbean with JWT. Thanks to creatives Carlos Fernandez and Richie Glickman for coming up with such unique advertising in the category (I’ve heard the Carnival bigwigs are green with envy). And to Art Producers Sara Clark and Kaia Hemming for making things go super smoothly. I was even able to have a still life day and shoot the heck out of that top-secret shell phone.
Seriously, if the sea calls you, you have to take the call, right? Pics below and on the website.
It’s crazy insurance for this era of electronic information–Beazley insures businesses against data theft, loss, hacking, etc. The ad campaign portrays the dangers of businesses who don’t have this type of coverage. Thanks to creative director Michael Demos for selling advertising you wouldn’t expect to see for this category. Here’s a shot:
Take some “psyched” and sprinkle it with a dash of “surprised.” That’s how I felt to learn an image from my Phonak Hearing Aid campaign would be the cover shot for the upcoming Archive Magazine.
Thanks to art director Michael Gallman at Futurecom in Zurich Switzerland for selling such a category-shattering campaign. And to Ami Goodheart of SOTU productions and her entire team for creating the jaw-dropping “sculptumes,” as she aptly named them.
This is certainly one of the most downright fun campaigns I’ve worked on. Ami Goodheart and SOTU Productions blew my mind with their “Sculptume” designs and builds. And the entire team from Y&R Zurich gave us all such freedom to make it a work of art (big thanks!). Glad to see the Swiss Art Directors are showing it some love.
As I had previously mentioned, I shot some video for Ogilvy and Medco. If you’re so inclined, you can take a peek at a piece of it:
A while back, I shot print and video for Medco Pharmacy’s new Dr. Obvious campaign. I’ve got to give it to Ogilvy for selling something so different (and whacky) for the online pharmacy category. Anyhow, the shoot was a blast. Dr. O got into character and never left it (he’s quite a funny man). And the campaign’s doing very well. No complaining, here.
Some behind-the-scenes shots for your perusal:
Caddyshack is one of the best movies of all time. There, I said it. Every time I see it (TNT, USA, TBS seem to play it twice a day), I’m reminded that Harold Ramis is a genius. It’s classsic comedy whether you play golf, watch golf, despise golf or couldn’t care one way or the other.
So, I was surprised to learn that this summer marks the 30th anniversary of the film’s release. Yes, 30 years. And I realized, that over those 3 decades, Caddyshack has continued to remain relevant. People of all walks still quote it. Myriad fan pages scatter the web with trivia, pics, clips, memorabilia, etc, et al. Notions such as cinderella story, doodie doodie, the world needs ditch diggers too, night putting and a dancing ultra lo-fi gopher make the Caddyshack faithful nostalgic for those simpler times.
To celebrate Caddyshack’s big number 30, I decided to pay homage with a tribute photoshoot. Bring back all the characters. Recreate the iconic scenes. I was lucky enough to find a willing country club and an amazing cast. NYC phenom producer Inna Khavinson brought it all together. And on the longest day of the year, we shot like crazy and captured images I feel do the film justice.
I hope Harold would agree.
Below are a couple behind-the-scenes pics. The full series, along with Caddyshack trading card (collect ‘em all) are up on my site
An image from my recent “officewear” series was chosen as the pic of the week. Thanks everyone at www.oneeyeland.com.