A while back, I did a print shoot for EGG Baby clothing. We also shot a series of continuous stills with the intention of creating sort of “flip book” tv commercials. Well, they’re finished. And they’re different. And a little nutty. I think it’s a great blend of the two mediums and I’d love to do this type of thing again.
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When creative director Marta Ibarrondo told me about the idea she’d been working on for EGG Baby Clothing, the water I was drinking came out my nose. She had somehow convinced the boutique, NY designer to depart from the usual “happy kids in pretty clothes” ad campaign and go for something, dare I say, funny. Show adults who want to be babies again so they may wear the uber-cool and stylish designs. The idea hinged on research that showed parents who bought EGG clothes wished they came in their sizes, too.
I had never seen any baby clothing advertising like this, so I jumped at the opportunity to shoot it. As you can imagine, the budget wasn’t huge, but we managed to find amazing talent (through the help of casting director Laine Rosenberg at House Productions) and secure great locations (by offering parents a boat-load of free EGG clothes). We shot over a 2-day period in March. The actors were great sports and really got into character. Below are some behind the scenes pics.
