advertising


26
Mar 12

Archive’s 200 Best Ad Photographers Worldwide

I’m honored to be included in the recent photo annual published by Archive bi-anually. My Phonak Hearing Aid Campaign with Wunderman Zurich made it in. My one page aside, it’s a pretty special book to look at. Lots of amazing work by big name photographers.

Ted Sabarese in Archive's 200 best ad photographers


4
Jan 12

iPhone, schmyphone. It’s all about the Shellphone

Sure, Apple spent a lot of bucks promoting the iPhone 4s. But the rage is the newly-released Shellphone. It’s a brand new outdoor campaign I shot for Royal Caribbean with JWT. Thanks to creatives Carlos Fernandez and Richie Glickman for coming up with such unique advertising in the category (I’ve heard the Carnival bigwigs are green with envy). And to Art Producers Sara Clark and Kaia Hemming for making things go super smoothly. I was even able to have a still life day and shoot the heck out of that top-secret shell phone.

Seriously, if the sea calls you, you have to take the call, right? Pics below and on the website.


25
Jul 11

Thin Ice for Beazley Insurance

It’s crazy insurance for this era of electronic information–Beazley insures businesses against data theft, loss, hacking, etc. The ad campaign portrays the dangers of businesses who don’t have this type of coverage. Thanks to creative director Michael Demos for selling advertising you wouldn’t expect to see for this category. Here’s a shot:


14
Jun 11

Phonak campaign image makes the cover of Archive Magazine

Take some “psyched” and sprinkle it with a dash of “surprised.” That’s how I felt to learn an image from my Phonak Hearing Aid campaign would be the cover shot for the upcoming Archive Magazine.

Thanks to art director Michael Gallman at Futurecom in Zurich Switzerland for selling such a category-shattering campaign. And to Ami Goodheart of SOTU productions and her entire team for creating the jaw-dropping “sculptumes,” as she aptly named them.

Archive Magazine cover


14
Feb 11

Phonak campaign wins gold and bronze in Swiss Art Directors Club Awards

This is certainly one of the most downright fun campaigns I’ve worked on. Ami Goodheart and SOTU Productions blew my mind with their “Sculptume” designs and builds. And the entire team from Y&R Zurich gave us all such freedom to make it a work of art (big thanks!). Glad to see the Swiss Art Directors are showing it some love.


26
Jan 10

“wow.” shooting with the Phantom HD video camera

Last week I had the opportunity to direct an international, consumer video for Phonak hearing aids and work with the Phantom camera. For those of you who haven’t heard of the Phantom (I was in that boat until a couple months back), let me give you the nerdy, tech lo-down. It’s a HD video camera that can shoot 1000 frames/second at 1920 x 1080. 1000 frames gives you ridiculous slow motion. RIDICULOUS. Like “stop a bullet” slow-mo. At this frame rate, you can only shoot in 4.5 second bursts. That seemed like it might be a bit too short until I learned playback of those clips at normal speed goes for over 3 minutes.

I worked with DP Greg Wilson shooting “wildly-dressed” dancers (that’s as much as I can say for now. I’ll post the video when it has been officially released). The results were pretty cool. During aggressive, almost-frantic moves, we stopped the dancers in their tracks.

The Red One camera has already been a great tool for photographers as they dive even deeper into the world of video. The Phantom opens up a couple extra doors. Though you do need a mother-load of lights (we were up over 120k in the wattage department) that can start to melt whatever it is you’re shooting. People included :)

Here’s a pic of the camera setup:


15
Jan 10

when left alone on an empty set…

… things can happen. Some more in the “on white” series of goofing around.


13
Aug 09

PDN Who’s Shooting What

Some recent work for Verizon Wireless and EGG Baby was selected by PDN this week. Below is a screen grab from their website.

pdn-sabarese


24
Jul 09

verizon wireless, behind-the-scenes

Just got back from LA where I shot some more print work for Verizon. As always, a fun group. I love to see what different people do when the shutter’s flying. The guy with the cap is mat, the art director. he took a stab at acting out the scenario. I think maybe the client should consider using him for the actual ad.


14
May 09

A picture for Donald Bullach

The back story: Mr. and Mrs. Kim are not actors or models. Their English is just okay. They’re a sweet couple that agreed to play the roles of stranded, hurricane victims for my Verizon Wireless shoot. And they’re the least likely people you’d ever imagine to be in the pic below.

After shooting the Kims for the actual Search & Rescue image where they were drenched, sullen and happy to be safely out of the water, we began our little scheme. The wardrobe stylist took Donald (CD from White & Partners) off the set to approve looks for the next shot. We busted out an assault rifle and pistol and handed them off to the Kims, who hopped right back in the boat and posed for this gift to Donald. They were hysterical. We actually had to pry the rifle out of Mrs. Kim’s hands. She didn’t want to give it back.