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Uncategorized / ad / advertising / cool / sabarese / shoot / slow motion / tv commercial / video — No Comments
26
Jan 10

“wow.” shooting with the Phantom HD video camera

Last week I had the opportunity to direct an international, consumer video for Phonak hearing aids and work with the Phantom camera. For those of you who haven’t heard of the Phantom (I was in that boat until a couple months back), let me give you the nerdy, tech lo-down. It’s a HD video camera that can shoot 1000 frames/second at 1920 x 1080. 1000 frames gives you ridiculous slow motion. RIDICULOUS. Like “stop a bullet” slow-mo. At this frame rate, you can only shoot in 4.5 second bursts. That seemed like it might be a bit too short until I learned playback of those clips at normal speed goes for over 3 minutes.

I worked with DP Greg Wilson shooting “wildly-dressed” dancers (that’s as much as I can say for now. I’ll post the video when it has been officially released). The results were pretty cool. During aggressive, almost-frantic moves, we stopped the dancers in their tracks.

The Red One camera has already been a great tool for photographers as they dive even deeper into the world of video. The Phantom opens up a couple extra doors. Though you do need a mother-load of lights (we were up over 120k in the wattage department) that can start to melt whatever it is you’re shooting. People included :)

Here’s a pic of the camera setup:

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advertising / outtake / photo / photography / photoshoot / portrait / self-portrait — No Comments
15
Jan 10

when left alone on an empty set…

… things can happen. Some more in the “on white” series of goofing around.

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PDN / Uncategorized / advertising / award / campaign / magazine / verizon — No Comments
13
Aug 09

PDN Who’s Shooting What

Some recent work for Verizon Wireless and EGG Baby was selected by PDN this week. Below is a screen grab from their website.

pdn-sabarese

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ad / advertising / campaign / shoot / verizon — No Comments
24
Jul 09

verizon wireless, behind-the-scenes

Just got back from LA where I shot some more print work for Verizon. As always, a fun group. I love to see what different people do when the shutter’s flying. The guy with the cap is mat, the art director. he took a stab at acting out the scenario. I think maybe the client should consider using him for the actual ad.

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advertising / guns / photo / rifle / verizon — No Comments
14
May 09

A picture for Donald Bullach

The back story: Mr. and Mrs. Kim are not actors or models. Their English is just okay. They’re a sweet couple that agreed to play the roles of stranded, hurricane victims for my Verizon Wireless shoot. And they’re the least likely people you’d ever imagine to be in the pic below.

After shooting the Kims for the actual Search & Rescue image where they were drenched, sullen and happy to be safely out of the water, we began our little scheme. The wardrobe stylist took Donald (CD from White & Partners) off the set to approve looks for the next shot. We busted out an assault rifle and pistol and handed them off to the Kims, who hopped right back in the boat and posed for this gift to Donald. They were hysterical. We actually had to pry the rifle out of Mrs. Kim’s hands. She didn’t want to give it back.


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advertising / government / shoot / verizon — No Comments
27
Apr 09

Verizon Government: behind the scenes

I recently finished up a shoot for Verizon Wireless Government. It was a pretty big job with about 28 images in total and I worked with both White & Partners and McCann-Erickson. Since it was for the government, the tricky part of this project was the casting. We wanted things to be the real deal. Real FBI agents. Real EMTs. Real military personnel. Real fireman and policeman. Real K-9 dogs. Real, real, real. Actors wouldn’t do.


So, over the course of two weeks, we cast in police stations, firehouses, bases, federal buildings, etc. and managed to find amazing talent who knew and understood the idiosyncrasies of their jobs. We didn’t fully get how valuable these real people would be until we started shooting. Little things, like where to put handcuffs on a police belt or which way EMTs would wear a stethoscope or how many quarter of inches above the pocket the name tag should be on navy fatigues–they could tell us (we would have never know otherwise). Most of these people had never had their pictures taken before professionally. But since we were going for “real,” we just had them do their thing. And it came as naturally as you would expect. Below are some BTS shots. I’ll post some of the final images once I’m able.










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ad / advertising / baby / campaign / clothing / photography — 1 Comment
14
Apr 09

I want to be a baby

When creative director Marta Ibarrondo told me about the idea she’d been working on for EGG Baby Clothing, the water I was drinking came out my nose. She had somehow convinced the boutique, NY designer to depart from the usual “happy kids in pretty clothes” ad campaign and go for something, dare I say, funny. Show adults who want to be babies again so they may wear the uber-cool and stylish designs. The idea hinged on research that showed parents who bought EGG clothes wished they came in their sizes, too.

I had never seen any baby clothing advertising like this, so I jumped at the opportunity to shoot it. As you can imagine, the budget wasn’t huge, but we managed to find amazing talent (through the help of casting director Laine Rosenberg at House Productions) and secure great locations (by offering parents a boat-load of free EGG clothes). We shot over a 2-day period in March. The actors were great sports and really got into character. Below are some behind the scenes pics.










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