As I had previously mentioned, I shot some video for Ogilvy and Medco. If you’re so inclined, you can take a peek at a piece of it:
campaign
18
Aug 10
behind-the-scenes for medco
A while back, I shot print and video for Medco Pharmacy’s new Dr. Obvious campaign. I’ve got to give it to Ogilvy for selling something so different (and whacky) for the online pharmacy category. Anyhow, the shoot was a blast. Dr. O got into character and never left it (he’s quite a funny man). And the campaign’s doing very well. No complaining, here.
Some behind-the-scenes shots for your perusal:
8
Jul 10
caddyshack, 2010
Caddyshack is one of the best movies of all time. There, I said it. Every time I see it (TNT, USA, TBS seem to play it twice a day), I’m reminded that Harold Ramis is a genius. It’s classsic comedy whether you play golf, watch golf, despise golf or couldn’t care one way or the other.
So, I was surprised to learn that this summer marks the 30th anniversary of the film’s release. Yes, 30 years. And I realized, that over those 3 decades, Caddyshack has continued to remain relevant. People of all walks still quote it. Myriad fan pages scatter the web with trivia, pics, clips, memorabilia, etc, et al. Notions such as cinderella story, doodie doodie, the world needs ditch diggers too, night putting and a dancing ultra lo-fi gopher make the Caddyshack faithful nostalgic for those simpler times.
To celebrate Caddyshack’s big number 30, I decided to pay homage with a tribute photoshoot. Bring back all the characters. Recreate the iconic scenes. I was lucky enough to find a willing country club and an amazing cast. NYC phenom producer Inna Khavinson brought it all together. And on the longest day of the year, we shot like crazy and captured images I feel do the film justice.
I hope Harold would agree.
Below are a couple behind-the-scenes pics. The full series, along with Caddyshack trading card (collect ‘em all) are up on my site
-
- the finale
16
Nov 09
one eye land picture of the week
An image from my recent “officewear” series was chosen as the pic of the week. Thanks everyone at www.oneeyeland.com.
13
Aug 09
PDN Who’s Shooting What
Some recent work for Verizon Wireless and EGG Baby was selected by PDN this week. Below is a screen grab from their website.
24
Jul 09
verizon wireless, behind-the-scenes
Just got back from LA where I shot some more print work for Verizon. As always, a fun group. I love to see what different people do when the shutter’s flying. The guy with the cap is mat, the art director. he took a stab at acting out the scenario. I think maybe the client should consider using him for the actual ad.
14
Apr 09
I want to be a baby
When creative director Marta Ibarrondo told me about the idea she’d been working on for EGG Baby Clothing, the water I was drinking came out my nose. She had somehow convinced the boutique, NY designer to depart from the usual “happy kids in pretty clothes” ad campaign and go for something, dare I say, funny. Show adults who want to be babies again so they may wear the uber-cool and stylish designs. The idea hinged on research that showed parents who bought EGG clothes wished they came in their sizes, too.
I had never seen any baby clothing advertising like this, so I jumped at the opportunity to shoot it. As you can imagine, the budget wasn’t huge, but we managed to find amazing talent (through the help of casting director Laine Rosenberg at House Productions) and secure great locations (by offering parents a boat-load of free EGG clothes). We shot over a 2-day period in March. The actors were great sports and really got into character. Below are some behind the scenes pics.
