Sure, Apple spent a lot of bucks promoting the iPhone 4s. But the rage is the newly-released Shellphone. It’s a brand new outdoor campaign I shot for Royal Caribbean with JWT. Thanks to creatives Carlos Fernandez and Richie Glickman for coming up with such unique advertising in the category (I’ve heard the Carnival bigwigs are green with envy). And to Art Producers Sara Clark and Kaia Hemming for making things go super smoothly. I was even able to have a still life day and shoot the heck out of that top-secret shell phone.
Seriously, if the sea calls you, you have to take the call, right? Pics below and on the website.