I recently finished up a shoot for Verizon Wireless Government. It was a pretty big job with about 28 images in total and I worked with both White & Partners and McCann-Erickson. Since it was for the government, the tricky part of this project was the casting. We wanted things to be the real deal. Real FBI agents. Real EMTs. Real military personnel. Real fireman and policeman. Real K-9 dogs. Real, real, real. Actors wouldn’t do.
So, over the course of two weeks, we cast in police stations, firehouses, bases, federal buildings, etc. and managed to find amazing talent who knew and understood the idiosyncrasies of their jobs. We didn’t fully get how valuable these real people would be until we started shooting. Little things, like where to put handcuffs on a police belt or which way EMTs would wear a stethoscope or how many quarter of inches above the pocket the name tag should be on navy fatigues–they could tell us (we would have never know otherwise). Most of these people had never had their pictures taken before professionally. But since we were going for “real,” we just had them do their thing. And it came as naturally as you would expect. Below are some BTS shots. I’ll post some of the final images once I’m able.
