advertising / campaign — No comments
04
Jan 12

iPhone, schmyphone. It’s all about the Shellphone

Sure, Apple spent a lot of bucks promoting the iPhone 4s. But the rage is the newly-released Shellphone. It’s a brand new outdoor campaign I shot for Royal Caribbean with JWT. Thanks to creatives Carlos Fernandez and Richie Glickman for coming up with such unique advertising in the category (I’ve heard the Carnival bigwigs are green with envy). And to Art Producers Sara Clark and Kaia Hemming for making things go super smoothly. I was even able to have a still life day and shoot the heck out of that top-secret shell phone.

Seriously, if the sea calls you, you have to take the call, right? Pics below and on the website.

ad / advertising / campaign / photoshoot / portrait — 2 comments
25
Jul 11

Thin Ice for Beazley Insurance

It’s crazy insurance for this era of electronic information–Beazley insures businesses against data theft, loss, hacking, etc. The ad campaign portrays the dangers of businesses who don’t have this type of coverage. Thanks to creative director Michael Demos for selling advertising you wouldn’t expect to see for this category. Here’s a shot:

ad / advertising / annual / campaign / cool / photoshoot — 2 comments
14
Jun 11

Phonak campaign image makes the cover of Archive Magazine

Take some “psyched” and sprinkle it with a dash of “surprised.” That’s how I felt to learn an image from my Phonak Hearing Aid campaign would be the cover shot for the upcoming Archive Magazine.

Thanks to art director Michael Gallman at Futurecom in Zurich Switzerland for selling such a category-shattering campaign. And to Ami Goodheart of SOTU productions and her entire team for creating the jaw-dropping “sculptumes,” as she aptly named them.

Archive Magazine cover

ad / advertising / awards / campaign / photography / photoshoot / Uncategorized — 1 comment
14
Feb 11

Phonak campaign wins gold and bronze in Swiss Art Directors Club Awards

This is certainly one of the most downright fun campaigns I’ve worked on. Ami Goodheart and SOTU Productions blew my mind with their “Sculptume” designs and builds. And the entire team from Y&R Zurich gave us all such freedom to make it a work of art (big thanks!). Glad to see the Swiss Art Directors are showing it some love.

Uncategorized — No comments
04
Feb 11

“hunger pains” featured in the Wall Street Journal

Food as fashion. Here’s the video:

Uncategorized — 1 comment
03
Dec 10

“hunger pains” series featured on NPR.org

Today, NPR did a nice piece on the “hunger pains” series (where models are wearing the meals they were craving) in The Picture Show. And, as usual, a bit of controversial banter between readers in the “comments” section. If you’re so inclined, you can view the post here.

photography / sabarese — No comments
09
Nov 10

“Creature Couture,” compliments of behance.net

About two weeks ago I signed up for a portfolio on behance.net (a very cool sight for all kinds of creative types). I uploaded my portfolio, along with a bunch of different personal projects. A few days back the editors at behance chose to feature my “creature couture” series. Well, since then, it’s gone viral with 1000s of views and lots of blogs writing about it.

The moral: get your butts on behance. If nothing else, it’s a HUGE mother of a community.

Here’s what your profile will look like:

animals / photoshoot / portrait — 1 comment
10
Sep 10

let’s shoot some dogs

My niece has a 1 year old Labradoodle that she really likes and claims is the most beautiful dog in the world. My niece likes photography. My niece likes trips to NYC. I think my niece likes me. Put that all together and you get a full-on studio photoshoot, in NYC, starring “Ziggy.” All-in-all he was easier to work with than many people I shoot.

campaign / video — No comments
19
Aug 10

dr. obvious video

As I had previously mentioned, I shot some video for Ogilvy and Medco. If you’re so inclined, you can take a peek at a piece of it:

Dr. Obvious/Medco video

campaign / photoshoot / tv commercial — No comments
18
Aug 10

behind-the-scenes for medco

A while back, I shot print and video for Medco Pharmacy’s new Dr. Obvious campaign. I’ve got to give it to Ogilvy for selling something so different (and whacky) for the online pharmacy category. Anyhow, the shoot was a blast. Dr. O got into character and never left it (he’s quite a funny man). And the campaign’s doing very well. No complaining, here.

Some behind-the-scenes shots for your perusal:

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